Internet Titans Pay Dearly To Pop Their Ads

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What’s the first thought that runs through your mind when you read the word “popup”? If you’re the outdoorsy type, you might think of a camper. If you’re a junk food connoisseur, then maybe you think toaster pastry. Most people’s thoughts will travel right to their computer and visions (or maybe nightmares) of “buy this”, “go here“or “you’re the millionth visitor” show up instead. It’s bad enough to have to sit through more and more commercials during your favorite flick. Now they fly out at you on the net too?

Just when the experience becomes unbearable, you get introduced to a browser extension… a mystical ad blocking wonder. A tool to help restore your serenity while surfing the net after a hard days stress. You can hit up your circle of trust on social media without feeling watched or being goaded by hints of items you may have glanced upon during your lunchtime tirade of crushing candies! You can’t even read your local news without having to cancel out ads for male enhancement products or some sort of wipes. It’s funny how the simple things can make you feel like a second grader on a snow day.

Life now moves with more fluidity thanks to things like ad-block plus. For those that have never heard of it, ad-block plus or ABP can block pop ups, pop undersvideo ads and a few other things while navigating, socializing on Facebook and even while locking your gaze on YouTube. (No, this is not an infomercial for adblock). ABP was created by Wladimir Palant as a hobby in 2006 and has been funded by Eyeo as “open source” since 2011. ABP has had over 300 million downloads, 50 million active monthly users and is considered the most popular browser extension for blocking ads that exists. It’s easy to use, YOU tell it what to block and it’s absolutely free.

how-adblock-plus-works

With all of that laid out before you, it appears that ABP is definitely an A+ achievement. Of course, inevitably, someone is going to whine “it’s not fair”. It’s happening as you read this. The Titans of the internet; Google, Amazon and Microsoft among others are not happy with this at all. It’s like King Kong, Godzilla and the Kraken are all lined up throwing temper tantrums and crying because they can’t get the attention they desperately want and it’s not fair because they didn’t do nothing wrong. It brings in the memory of a little boy holding his breath to get what he wants.

Enter the “white list” into the realm.  ABP does understand that some companies (especially the smaller ones) absolutely depend on their ability to advertise on the web in order to survive. As long as these companies adhere to strict criteria they can apply to be added to the exception list. Now, just because an entity’s ad is accepted doesn’t mean the end user cannot block them. You control the final settings on your machine.

The Titans, on the other hand, are being told they need to pay if they want to be “white listed”. Perhaps the opinion is that they don’t need to pop up at people to survive. The only light seen through the keyhole here is simply… money. The big companies are being told they need to fork over 30% of the revenue they predict they would lose without the advertising. In other words, if Amazon claims they would lose 10 million dollars from blocked ads, they would need to pay ABP 3 million to “unblock” them. 7 Million dollars is better than nothing, right? Well, depending how often it would have to be paid. Yearly?  Monthly? Quarterly? Those details aren’t available yet.

The final questions come from the same keyhole of above. Is this Eyeo attempting to teach the giants a lesson (by going after them where it hurts)? Maybe this is the work of the Titans thinking all they need to do is whip out their checkbooks to buy their freedom or is it simply Eyeo’s way to cash in on Mr. Palant’s original “hobby”?  What’s your take on it?


Source:

https://adblockplus.org/

http://www.cnbc.com/id/102388935

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20 COMMENTS

    • I use adlock but not on every site because some site use ads to cover their cost. And what information they give me i provide them a credit of this by disabling ABP on their site.. but i hate too much of ads and popups.

    • I’m running Ad-Block, Adblock Plus, and Adblock Super and they are all blocking 10 ads each…. Where are you getting 20 from?

  1. If ad-block plus stops blocking ads then it’s a big fail on a stick! At which point it will be uninstalled and a replacement found. Watch the userbase flee the sinking ship.

  2. If ad-block plus stops blocking ads then it’s a big fail on a stick. And it’ll be time to uninstall and find a replacement. Watch the userbase flee the sinking ship.

    • ive been using ABP AND ABPRO FOR YRS .It wont be going down anytime soon.. you can use it on chrome or fudfox .. no downloading it at all.its an addon to the browser your using .

  3. I’m not defending them, but that’s just what corporations do. By law they have to seek maximum profits for the shareholders, this is what’s happening in government (looks like it “trickled down” heheh). They’re amoral by nature and don’t care who gets stepped on.

  4. I’m all for blocking annoying ads, but I don’t block most ads because I want the content creators to get money for their content, and it’s not coming out of my pocket.

  5. ABP is awesome, i really wouldn’t mind for big titans paying 30% of their estimated profit to white list their ads. If they are willing to do this, please make sure a spider will come by with an ABP2.
    so our public interest of not being spammed will continue so these titans finally get what they deserve!! TOTAL IGNORANCE

  6. I think if the Titans of advertising want me to watch an advertisement they should offer to pay me for my time spent watching it. If the advertisers want access to me (and they do) they should offer to pay me not pay somebody else. I would watch commercials for hours and hours everyday if there was an incentive. But since there is no incentive for me to watch them, I don’t, not on TV or the internet.

    Oh and I feel so much better about myself since I quit watching them too!

  7. I think if the Titans of advertising want me to watch an advertisement they should offer to pay me for my time spent watching it. If the advertisers want access to me (and they do) they should offer to pay me not pay somebody else. I would watch commercials for hours and hours everyday if there was an incentive. But since there is no incentive for me to watch them, I don’t, not on TV or the internet.

    Oh and I feel so much better about myself since I quit watching them too!

  8. I just paused ABP temporarily, refreshed this page and surprise, surprise – I got a feeling of disgust, similar to that when you play a 2+ generation old console for the first time in a while.

    2 x YOUR COMPUTER IS ALL MALWARED UP!! CLICK HERE TO SURVIVE!!

    2 x websites I’ve visited today

    and then I hastily unpaused ABP and hit F5

    I don’t mind relevant advertising in moderation (think google/facebook). I know that in the case of many sites, it is vital to contributing toward running costs.

    There is a happy medium – somewhere.

    This inadvertant garbage that our eyes and brain must filter through to establish whether it’s dangerous and/or spammy bulls**t or actually part of the page content must be stopped.

    Why do I need to remove malware from my computer EVER? Oh yea, I don’t because I use ABP, AV and Windows 8 – oh and I don’t prefix every google search with “free” or tag “download” on my searches before delving into the top results and clicking on each of the 10 DOWNLOAD buttons presented and then installing EVERYTHING with elevated privs.

    Revisiting sites that I’ve already visited today. Come on, that’s just a waste of perfectly good advertising space, nobody is going to click that S**T

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