Adidas Plans To Recycle Ocean Plastic For Use In Its Future Products

Adidas, the German multi-national sportswear corporation, recently announced it will be recycling ocean plastics by using them in their manufactured products beginning in 2016. The news comes after the company’s partnership with “Parley for the Oceans,” an initiative dedicated to ocean conservation and awareness.

“The conservation of the oceans is a cause that is close to my heart and those of many employees at the Adidas Group. By partnering with Parley for the Oceans we are contributing to a great environmental cause. We co-create fabrics made from ocean plastic waste which we will integrate into our product,” Eric Liedtke, Adidas Group executive board member told EcoWatch.

According to the United Nations Environment Programme (UNEP), marine debris affects over 250 marine species worldwide. On their website, Parley for the Oceans has also stated that, “leading environmentalists already see the end of most sea life happening in 6–16 years.” Meaning if changes are not made soon, our generation could witness a mass sea life extinction. In their commitment to reduce this problem and improve the world’s oceans, Adidas has announced they will also no longer be using plastic bags in all of their 2,900 stores.

“Our oceans are about to collapse and there is not much time left to turn it around. Nobody can solve this alone. Everyone has to be part of the solution. And collaboration is the magic formula. We are extremely excited about this partnership. There is no other brand that carries the culture of collaboration in the DNA like Adidas. Together, we will not only focus on creating the next generation of design concepts, technologies, materials and products. We will also engage consumers, athletes, artists, designers, actors, musicians, scientists and environmentalists to raise their voice and contribute their skills for the ocean cause,” Cyrill Gutsch, of Parley for the Oceans said.

But the company’s dedicated environmental efforts don’t stop there, Adidas is also planning to harvest future materials from fully sustainable sources.

“Adidas is now back on track as a Detox leader. Two years after it crossed the line as one of the original Detox pioneers, Adidas began failing to meet its commitment. That was until global pressure from the Detox movement helped it get back on side in June 2014. Adidas has delivered on its commitment to ensure that 99 percent of its wet processing supply chain facilities in China publicly report data via the credible Institute for Environmental Affairs platform. It also publishes its list of suppliers and encourages facilities to divulge their respective customers when reporting data,” Greenpeace said in a statement.

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True Activist: Adidas Wants To Recycle Ocean Plastic To Use For It’s Products