Consumers Start Waking Up, Junk Food Starts Losing America

The world is starting to ask what they’re truly eating in their food and the impact on the companies serving them junk is powerful.

Consider these facts & figures:

• In the first 3 months of 2015, McDonald’s saw a 2.3% decrease in sales and a 28% drop in operating revenue. The fast food chain is expected to shut down 700 stores worldwide.
• PepsiCo‘s net revenue fell 3.2% to $12.22 billion and stock fell 1.6% to $95.72 in the first quarter of 2015.
• In 2015, Food and beverage company Kraft’s quarterly profit declined 16% to $429 million, or 72 cents per share.
• Monsanto reported a profit for the quarter ended February 28 of $1.43 billion, or $2.92 a share, down from $1.67 billion, or $3.15 a share, a year earlier. Revenue decreased 11% to roughly $5.2 billion, below analysts’ expectations of $5.58 billion.

Growing awareness about fast food chain McDonald’s poor quality food and overly synthetic products has people wondering: why do we even eat fast food and GM food in the first place? Ingredients you can find in many fast food meals include dimethylpolysiloxane used in silicone breast implants and chicken nuggets, propylene glycol a laxative chemical and electronic cigarette filler, and azodicarbonamide used in the creation of foamed plastic items like yoga mats.

When a consumer wakes up, ripples are created across industry.

• McDonald’s has announced a global turnaround and has made some changes to the menu to get the food up to the quality of decent to win back and retain customers.
• Pepsi is changing the artificial sweetener it uses to get more people drinking its diet sodas. It is dumping aspartame, 200 times sweeter than sugar, from its Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi sold in the US starting in August.
• Kraft has announced that it will stop using synthetic colors and artificial preservatives in its classic Kraft Macaroni & Cheese and instead start using ingredients like paprika and turmeric.
• Sorry Monsanto, the market share for organic produce has doubled over the past 10 years in America and these sales now account for 12% of all produces sales; organic sales now account for nearly 5% of all food sales in the US.

Is the reign of junk food coming to an end? We certainly feel so.

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