Do you also judge a book by its cover? The Middle East branch of Coca-Cola came out with a short film during the Islamic month of Ramadan to send a powerful message across: a world without labels is a world without differences.
Coke sends Islam no label cans http://t.co/KeEuWpmCI8 Not all coke cans are violent terrorist, but those that are give the rest a bad name.
— JackDuganHill (@JackDuganHill) July 7, 2015
The 3-minute video shows how Coke invited six strangers to an Iftar – the nightly fast-breaking meal during Ramadan – in the dark. The six Muslim men were tasked with introducing themselves to one another while the lights remained off. After each introduction, all of the other seated participants were asked to describe the appearance of the other person. The guests conversed without forming prejudices about their fellow diners based on physical appearance. When everyone was done, they turned the lights on and shocked everyone.
The social experiment was conducted in conjunction with their no-label campaign. For the entire month of Ramadan, Coke cans in many parts of the Middle East – a region with over 200 nationalities and a larger number of labels dividing people – featured the brand’s white dynamic ribbon, but not its signature scripted logo. The backs of the cans included the anti-prejudice, pro-tolerance message: “Labels are for cans, not people.” 
“Fighting prejudice is an ongoing global battle, which Coca-Cola Middle East is proud to help combat this Ramadan by reminding the public that labels are for cans not for people. By urging everyone to remove stereotypes, we hope to spread happiness to the wider community,” said Islam El Dessouky, IMC manager, Coca-Cola Middle East.
Great @CocaCola no label campaign – what I don’t understand is why it is debuting in the Middle East… Why not in the US? Or in the UK? — Sumana Ramakrishnan (@SumanaRLLC) July 12, 2015
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This Article (Look What Happened When Coke Invited Six Strangers To An Iftar In The Dark) is free and open source. You have permission to republish this article under a Creative Commons license with attribution to the author and AnonHQ.com.
I Love this!!
How i wish people were really like this :’)
Coca-Cola’s support of Israel has helped to oppress the Palestinian people. #boycotcoke
There may not be text on the can, but that is the most recognizable brand regardless.
“With only a flower, doesn’t mean spring is coming”