Adventurer and activist, Rob Greenfield, has been on a mission “to inspire health, happiness, and freedom on Earth,” through various outlandish antics, such as eating only food that would go to waste, including food that has been thrown in the trash. While dumpster-diving across America, Greenfield realized that American dumpsters are full of perfectly good food, and now through the #DonateNotDump initiative, he is imploring citizens to ask their grocers to donate.
Among Greenfield’s antics, he has gone on several cross-country adventures on his bamboo bike, went a year without a shower to promote water sustainability, and even underwent a vasectomy at age 25 to support gender equality. It was during his last cross-country excursion that he realized the massive waste of food in America.
According to the Washington Post, about 40-percent of all food in the US goes uneaten, a waste that costs around $165 billion a year. The Natural Resources Defense Council claims that grocery stores, restaurants and households are the main culprits of this waste.
In the meantime, 50 million Americans are left with unreliable food sources, and it’s this fact that spurred Greenfield into action. Provided below are one of the various images he has taken with some of the food he has found in dumpsters:
In other reports, another recent campaign called the “Ugly Fruit Fiasco” will try to encourage citizens not to throw food out simply because it’s ugly. To paraphrase Greenfield; ugly food needs some lovin’ too.
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