Written by Amanda Froelich at trueactivist.com
The company Google recently bid to buy out ‘Impossible Foods,’ the creator of the “Impossible Cheeseburger” which looks, cooks, and tastes like ‘real’ meat.
Forget the hype that vegan food tastes like cardboard, it must be good if the company Google is seeking to buy out a faux cheeseburger company.
As reported by The Information, an unconfirmed report has it that Google recently tried to purchase Impossible Foods, a startup founded by Stanford University professor Patrick Brown. The offer, reported to be around $200 to $300 million, was turned down, however.
The company is the mastermind behind ‘The Impossible Cheeseburger’, a “garden burger” that takes meat alternatives to the next level. In fact, this faux meat offering is designed to look, smell, taste and cook like it came from an animal.
According to the website:
We looked at animal products at the molecular level, then selected specific proteins and nutrients from greens, seeds, and grains to recreate the wonderfully complex experience of meats and dairy products. For thousands of years we’ve relied on animals as our technology to transform plants into meat, milk, and eggs. Impossible Foods has found a better way.
For good reason, Impossible Foods was listed on CNBC’s Disruptor 50 List in 2015, which features private companies “whose innovations are revolutionizing the business landscape” and “have potential to become billion-dollar businesses.”
With growing interest in plant-based, sustainable, and more cruelty-free food options, it definitely seems an intelligent business to invest in. Even the UN says that the world needs to shift towards a plant-based, vegan diet to prevent worsening climate change. And now it may be easier, thanks to options produced by companies like Impossible Foods.
Now consumers have access to everything from eggless Mayonnaise to plant-based chicken strips, and the ‘deliciousness’ factor seems to only be improving with time.
It is the intention of Impossible Foods to have its cheeseburgers for sale in stores by next year. The company also wants to make other meat substitutions.
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There are too many chemical in fake-meat product(s) and I will say this with one word: GMO!
GMO is not a word – and you don’t know that. Make research before you write bro.
There are plenty of chemicals being pumped into the meat you eat as well. Plant based foods are still much better for you, and most of them that I buy don’t have chemicals added.
Still would rather eat it than real meat.
Looks great, it is worth a try.
It cant be healthy when they put chemicals in it to look, taste and smell like meat.
Ontop of that it will be made of GMO products because it is a USA product.
Poison ontop of Poison.
As they said “on top 50 over companies that can make billions” not the top 50 over most healthy fastfood alternatives!
Never eat fast food is the rule number 1 in the healthy living 101 cookbook.
Hi Food Babe! Rough going lately, or so I here.
My guess is the owner will sell, but is waiting untill someone offer even more money.
My guess is Mc Donalds will buy it.
Why sell a cheeseburger when they can just sell it as “Ground Beef”?
GMO is an abbreviation not a word =P just sayin
I want to try this veggie burger. Yum!!