According to Business Insider, the bottled water industry “grossed a total of $11.8 billion on 9.7 billion gallons [of water] in 2012…” equivalent to 2,000 times the cost of tap water per gallon and the regular cost of gasoline.
PepsiCo’s Aquafina brand was discovered to be only purified tap water, amongst many other brands. The misleading labeling of mountains in a picturesque setting are often a marketing ploy by those companies to endorse a product as ‘natural.’
Corporate Accountability International pressured the Aquafina manufacturer to make it clear to their consumer that the drink is nothing more than treated tap water. Activists over the years have also put pressure on companies to ensure that the public are fully aware of what it is they’re drinking.
RT.com reported on the source origins of PepsiCo’s bottled water in late 2015. “New labels will spell out “public water source,” acknowledging the bottled brand’s shared origin with tap water. Aquafina is then purified through a seven-step process, stripping it of minerals and other contents commonly found in municipal water supply.”
Consider this: with the amount of bottled water consumed in the U.S. alone, 1.5 million tons of plastic waste, over inflated consumer prices, and the “47 million gallons of oil [required] to produce [the product],” is the consumption of mineral stripped tap water really worth it?
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