New Feature on Facebook: Facebook Announces New Reactions On ‘Like’ Button


The world’s most popular Social Media Networking Site-Facebook has announced adding a new feature known as Reactions to its ‘like’ button, which users use to express their support for a particular post or comment.

The announcement was made on Wednesday morning. From what we gathered on the company’s platform, some people seemed happy about the new feature. Others asked about the ‘dislike’ button that was promised to users. In September 2015, at a question and answer session held at Facebook’s headquarters in Menlo Park-California, the founder of the company, Mark Zuckerberg, said the company is considering introducing the ‘dislike’ button, and that the button would be a way for people to express empathy.

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However, that announcement by the company’s founder was not part of what has been added. The new feature is made up of a variety of faces and a heart. They include love, Haha, Wow, Sad or Angry. It will allow users to further move from just liking a post to expressing their feelings about the post. However, this new feature will only be allowed on posts, not comments users have made under a particular post. As at now, the Reactions cannot be removed once it is expressed.

To show users how to use the new feature, Facebook has posted a video on its website which explains the concept to its teeming users around the world. To add a Reaction, hold down the Like button on mobile or hover over the Like button on desktop to see the reaction image options, then tap either Like, Love, Haha, Wow, Sad or Angry.

According to Facebook, it was secretly market-testing the new feature since October 2015. The worldwide implementation of the new feature began on Wednesday, Feb 24th, but it will take a couple of days before all users around the world can start using the new feature.

Product Manager of Facebook-Sammi Krug said in a statement that the company is determined to make the popular networking site more interesting and easy for users. Krug said “We’ve been listening to people and know that there should be more ways to easily and quickly express how something you see in News Feed makes you feel. That’s why today we are launching ‘Reactions’, an extension of the Like button, to give you more ways to share your reaction to a post in a quick and easy way”.

The company also revealed that it will be tracking the way people use the new feature. It will then be able to learn and improve on it based on feedbacks. Facebook has already launched a feedback campaign that allows users to tell the company how to make the platform easy and interesting.

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Founded on February 2004, Facebook is the most popular Social Media platform on the internet currently. Tech Crunch reports that Facebook has hit about 1.59 billion users in the first quarter of 2016. Total revenue of the company stands at $17.928 billion by the end of 2015. Operating income is at $6.225 billion, while net income is pegged at $3.688 billion. Total assets of Facebook is also estimated to be around $49.407 billion.

Internet experts in the industry predict that Facebook users and its revenue are likely to see a significant increase by the end of 2016. As at the end of 2015, Facebook employed 12,691 people around the world. Other Social Media platforms- Instagram, WhatsApp, Oculus VR, and PrivateCore are all subsidiaries of Facebook.

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