Facebook collects data from its 1.3 billion users which they claim is just of security and advertisement purposes. But now, CEO Mark Zuckerberg is going to watch your every move – even more closely! The social media giant has announced that they will use the web browsing history of its users to deliver “targeted ads”.
This will be the first time that a company will use the web browsing and app history of its users to serve advertisements. You can see the official announcement here.
Below is the amendment in Facebooks Terms of Service:
“We and our affiliates, third parties, and other partners (“partners”) use these technologies for security purposes and to deliver products, services and advertisements, as well as to understand how these products, services and advertisements are used. With these technologies, a website or application can store information on your browser or device and later read that information back.”
What is actually happening?
Facebook will now track your every move on the web. It will keep an account of all the websites that you are visiting. They can’t track your online activity while visiting any website, but only those that have Facebook “LIKE”, “Recommend”, “Share” buttons.
How to Opt-Out?
Don’t want Mark to see your browsing history or any prying eyes? Opting-out is very easy, just visit Digital Advertising Alliance’s website. Click on “Companies Customizing Ads for Your Browser” button, to see a list of companies and marketers sharing your data (Turn of your browsers Adblock before this.)
Check on Facebook and hit the “Submit” button below.