Schoola Bag Fundraiser: Malala Seeks To Educate Girls Using Your Old Clothes

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San Francisco startup Schoola, “an online marketplace that puts paintbrushes, books, baseballs and violins back into the hands of children in schools across the US with the funds raised by resale of gently used women’s and kids’ clothing”, has partnered with Malala Yousafzai to fundraise for the Malala Fund that promotes girls’ education.

Since Schoola is doing a pretty good job in reselling donors’ unwanted clothes online at up to 70% off retail – and gives 40% of the gross profits (remaining sales proceeds, after shipping and fund-raising costs) to a school chosen by the person donating the clothes, the organization is now encouraging everyone to donate and raise money for schools throughout the year as well as raising funds to support the Malala Fund.

How do people donate their used clothes or buy others’? Schoola donors can simply sign up; a prepaid plastic bag is sent to them; they designate the school; and ship their castoffs to Schoola. If they want to buy others’ clothes, they can visit Schoola’s website.

To help the Malala Fund empower adolescent girls through secondary education, you just need to enter your information here, and they’ll send you a bag, postage-paid. All you have to do is fill it with gently used kids’ and women’s clothing and leave it for your mail carrier. Schoola will take it from there and 40% of the proceeds will go directly to the Malala Fund to support girls’ education projects in the most vulnerable communities around the world.

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Stand #withMalala, a global campaign for girls’ education, was launched in October last year coinciding with the release of He Named Me Malala, Academy Award winner Davis Guggenheim’s documentary about Nobel Peace Prize Laureate Malala Yousafzai, who was targeted by the Taliban and severely wounded by a gunshot when returning home on her school bus in Pakistan’s Swat Valley. The yearlong campaign aims to mobilize 10 million people worldwide, building a movement to ensure that every girl around the world receives 12 years of safe, free, quality education.

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To date, Schoola has received 1,567 filled bags, which together raised more than $103,000 for the Malala Fund. They’ve received over 15 tons of clothes—the equivalent of 30,404 pounds—for the campaign.

An estimated 31 million girls of primary school age and 32 million girls of lower secondary school age were out of school in 2013. That’s more than 60 million girls. South and West Asia has the widest gender gap in its out-of-school population – 80% of its out-of-school girls are unlikely to ever start school compared to 16% of its out-of-school boys. In 2014, Malala contributed her $1.1 million Nobel Peace Prize money to financing the creation of a secondary school for girls in Pakistan.


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